SAN DIEGO – In a business landscape increasingly skeptical of top-down authority, a new framework is gaining traction among professionals in client-facing roles, promising a more sustainable and ethical path to influence. The model, dubbed "The 5 Phases of Authentic Influence," posits that true impact is not a tactic to be deployed but an integrated personal system built from the ground up. Developed by influence coach Mark Taylor, the framework challenges the "fake it 'til you make it" ethos that has dominated corporate coaching for decades. "We're seeing a systemic shift," Taylor stated in an interview. "Stakeholders, clients, and employees are no longer responsive to performative authority. They demand authenticity. Our framework provides a road map for developing it." The five phases—Temperament (self-awareness), Intellect (personal mindset), Attitude (social mindset), Morality (values), and Skill (application)—guide individuals thro...
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